Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how hard it can be to get more clients at a time when many people are tightening their budgets and cutting back on services they tend to think aren't necessary. But no one has yet made an analytics program that gives clear numbers about how massage therapy can improve health and save money. So how does a massage therapist get more clients? Check out our list of tips for marketing massage therapy to find out how to get started.

How to Advertise a Massage

Cards with Messages:

Whether you use a mobile phone or your clients are important to you, proximity is very important. If a client can get a relaxing massage on the way home from work, that's great. The better, the closer to home. Who wants to jump back into busy traffic after a relaxing massage? Send postcards to places close to your service location that offer a discount to new customers. The USPS has a great website where you can set up mass mailings to certain areas and also look at demographic information about those areas.

Host an Open House:

Whether you're new to the neighborhood or just want to meet some new customers, it's always a good idea to hold an open house. Make a flyer and put it up in public places like libraries, doctor's offices, fitness centers, and high-end apartment complexes. Make sure to post it on online event sites in your area as well. Make it a get-to-know-you event with free food and drinks and massage therapy students giving chair massages. Give away massage sessions for free as door prizes.

How to Start a Program for Commitment Benefits:

A customer loyalty rewards program is a great way to keep customers coming back, and it can also bring in new ones. People who are looking for a massage therapist like to know that they can get discounts and freebies over time, so be sure to talk about your benefits program in all of your advertising.

Offer Package:

This set is an easy choice. As believed by Safe At Home Physical Therapy, when customers can save money by paying in advance for a bundle of services, everyone wins. The price goes down for them, and the money goes into your savings account. Consider joining forces with a health club or beauty salon in the same area to offer relaxing spa packages or even just to get discounts on both places.

Online Appointments:

Set up an online visit solution to free yourself from having to answer the phone. Customers will appreciate being able to schedule right away without having to wait for a callback and having an online visit service will definitely boost your web presence.

Write a blog:

Post regular articles on your blog about the health benefits of massage therapy, the latest developments in holistic medicine, dietary tips, useful stretching exercises, and/or anything else that has to do with your business. Regularly posting a blog about health, wellness, and massage therapy will help your site rank higher in local search results and establish you as an expert in the field.

Find Your Particular Niche:

Don't be afraid to specialize, and then use that specialty to get clients by networking with other specialists in the health care field. There's no need to work at expensive day spas that offer massages for relaxation when you can get all the work you can handle with sports injuries, pregnant women, people with fibromyalgia, senior citizens, and any other special-needs clients.

Go Mobile:

For many people, the worst part of getting a massage is when it's over and they have to get dressed and drive home. Because of this, the number of mobile massage services is growing, especially in busy cities. A mobile massage business doesn't cost much to run and can also be run online. Mobile massage therapy equipment can also be set up at business meetings, sporting events, health fairs, and many other types of events with a lot of people.

Go Business:

Get in touch with any local businesses or large companies nearby and offer a business discount. Learn more about the human resources department and offer your help to improve their health and benefits plan.

Use a social media site to your advantage:

Use a variety of social media tools to connect online with your clients. Find out where your ideal customers spend most of their time online and set up service pages on those sites. Give them a discount on their next purchase if they like your page or follow it. Send links to informative blog posts and articles about health and wellness, as well as news about new services or discounts you're offering. Remember that just having a website isn't enough; you need to keep it fresh and interesting.

Email and Text Message Marketing:

Collect the email addresses and phone numbers of your customers and use them to let them know about sales and availability. SMS messages are a great way to pass the time in places where you don't have any appointments. You can let your customers know quickly that you have an open time slot at a certain discount rate by sending them a message. Your customers will feel special because they know about these special deals, and you'll be able to fill any gaps in your schedule.

These are just a few useful ideas to add to your overall plan for advertising and marketing. There are a lot of ways to get more massage therapy clients. You can link and market online, use e-mail, text, and connect with local businesses. The key is to know and understand your local customer group and choose the ways to reach them that will work best.